DOES THE CLIENT HAVE A WEBSITE?
Does the website have a method for capturing leads?
Does the website use video?
Does the website clearly display the business and necessary information?
Does the website have a clear offer and call to action?
Does the website have a unique selling/strategic position?
DOES THE CLIENT HAVE ANY MARKETING FOR THEIR WEBSITE?
Are they using Pay Per Click?
Are they using Search Engine Optimization?
Are they using email marketing?
Multiple offers and active contact with clients
Are they using mobile marketing?
Text Message advertising
Does the client have a blog?
Are they actively using it?
Does it include video?
Does the client have a podcast?
Does the client utilize social networking?
Does the client track where their current calls/inquiries are coming from?
Does the client have marketing that is not working? If so, what is it?